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Toyota (Genuine Parts)
Project type
TVC and Digital Campaign
Date
2020
Location
South Africa
Toyota, Genuine: "Even chops know to buy Genuine"
(Digital)
Context: In South African slang, a “chop” is someone considered an oblivious fool, the type of person you find yourself regularly shaking your head at.
Created and wrote the “Chop” concept with Mbeu “Snooze” Kambuwa. The idea was taken further with the input of Executive Creative Director, Tian van den Heever (FCB Johannesburg) and director, Morgan Dingle (Your Girlfriend).
Directed by Morgan Dingle (Your Girlfriend)
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