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Toyota (Fortuner)
Project type
TVC
Date
2020
Location
South Africa
Toyota, Fortuner: “The Luxury of Freedom”
(TVC and Social)
Success: The main TVC for the campaign was recognised with an Orchid in November 2020
Wrote this entertaining, and relevant TV and social campaign to launch the new Fortuner. The campaign, including one main TVC and 5 social videos, was launched after a 7 month period of various lockdown restrictions in South Africa, with cheeky reference to the “new normal” and unpacking what the “The Luxury of Freedom” truly means.
Ad Directed by Adrian de Sa Garces
Role: Copywriter
Agency: FCB Johannesburg
Client: Toyota
Date: September 2017
Type: TV Commercial
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