top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Adidas (World Cup 2022)
Project type
Digital Campaign
Date
2022
Location
Dubai / Qatar
Adidas: "Bring it"
(Film)
To launch Adidas’ new sports leisure range in the Middle East for the 2022 FIFA World Cup, we adopted a bold and gritty approach. The phrase “Bring it” spoke directly to the heart and attitude of Gen Z in a fast-changing Arabic landscape, while mixed media and graphic effects on gritty visuals gave the film the edge and energy befitting of this new generation of Arabic trendsetters.
Role: Writer / ACD
Agency: FP7 McCann Dubai
Client: Adidas
Director: Amin Soltani
Date: 2022
bottom of page